In this article about how to broadcast your live video, these tips to ensure success are all about the live streaming of an event in practically “real-time” as you deliver the content. Let us make a distinction here to avoid any confusion.
Going Live
Livestreaming refers to internet streaming media either recorded and aired live in real-time or delivered just in time to be displayed on-screen via a video file. Both are frequently referred to as live streaming.
That term is quite ambiguous but for the purpose of this article, we refer to “streaming” as any media played and delivered simultaneously without needing a full downloaded file from the webserver. We are not going to talk about pre-recorded content streamed at a later time here.
Free Tools to Live Stream Your Event
Live streaming is an excellent method of sharing content with your audience as live feeds on the internet. Youtube was probably the first service to offer this and has been followed by phone-based social media apps such as Telegraph, Instagram (Insta-Reels) and of course the Ticktok app.
Everything You Need to Livestream
All these provide apps that you can download to your phone provided by the websites offering these services. If you don’t have these programs installed on your PC, you can use some of them within your browser on your PC. However, there is a trend that bypasses the PC and provides the live streaming service and the app only via smartphones.
These are worlds apart from the freeware which requires full files to be download before they can be screened like Quicktime Player, Real Audio Video Streaming Protocol, or Windows Media Server.
There are several advantages to using live video streaming. First, this service lets you broadcast your live video and be very up-to-date by giving your take on the latest news. It is also ideal for broadcasting special events or footage of for example wildlife as recorded on streaming webcams.
YouTube Live Streaming & Premieres
The second advantage is that you can easily reach your targeted audience via an established channel on a service such as YouTube. With live streaming, it will be easy for you to determine which part of your audience or business will be interested in your broadcast. You can also often easily target different audiences for your live video streams based on their geographic location, language, and demographics.
Everything You Need to Livestream
Thirdly, live streaming is a very cost-effective way of disseminating your information to your audience. Compared to the cost of producing live videos, synchronization and transcoding of videos this is immediate and by definition un-edited and therefore much cheaper.
So, if you are not the kind of person who likes to invest in editing equipment or software, you can use, for example, YouTube live-streaming events on your channel. By simply going to the website or phone app of your choice, you can then play your favourite live video and stream it live to your channel, website or other platforms that you host.
Choosing Live Streaming Platforms to Broadcast Your Live Video
Although this method offers a fast solution to disseminating any information, you should not solely rely on this technique to promote your business or product.
Instead, you can ask questions to your viewers and seek their opinions regarding your product. Although live videos tend to reach more viewers compared to written reviews, it will be a wise move to seek the opinions of your viewers. Do this so that you can make changes to improve the quality of your product or service.
How to Broadcast Your Live Video – Conclusion
Live broadcasting is a very convenient way of disseminating your messages. However, you need to be very careful when streaming your video because it will be very hard to catch the attention of your viewers if the stream is too slow. You will need to be a fluent presenter.
Furthermore, you can lose your audience if when you broadcast your Live Videostream it is not watched by them.
It will be essential to take the time to carefully plan out your broadcasting sessions.
As you stream, be aware of the number of words or phrases that you are using, avoid using long and complex sentences, and ask questions to enlighten your audience.
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